A well-crafted telemarketing script is your frontline defense against compliance violations. With TCPA fines from $500 to $1,500 per illegal call, using non-compliant scripts can bankrupt your business.
4 Mandatory Elements of Every Script
1. Complete Caller Identification
Within 30 seconds: your name, company name, callback number.
Example: "Hi, this is Sarah Johnson calling from ABC Insurance. Our callback number is 555-123-4567."
2. Explicit Purpose
State why you're calling immediately—no deceptive practices.
3. Do Not Call Compliance
Honor requests to be placed on your internal DNC list.
Example: "If you'd prefer not to receive future calls, just let me know."
4. Data Source Disclosure
Be prepared to explain how you obtained the prospect's information.
Scripts by Industry
B2B Script
"Good morning, this is [Name] from [Company]. I'm reaching out regarding [specific challenge]. Is this a good time?"
Insurance Script
"I'm a licensed insurance agent, license number [NUMBER]. I represent [Carrier Name]. This is a sales call."
Real Estate Script
"This is [Name], a licensed real estate agent with [Brokerage], license number [Number]."
Compliant Opening Lines
- "Hi, this is [Name] from [Company]. Am I catching you at an okay time?"
- "I'm following up on [specific trigger/reason]."
Phrases to Avoid
- ❌ "This is not a sales call" (if it is)
- ❌ "You've been selected..."
- ❌ "I'm not trying to sell you anything"
Handling Objections
"I'm on the Do Not Call List"
"I apologize. I'll add your number to our do-not-call list right now."
"How did you get my number?"
"We obtained your information from [specific source]. I can remove you from our database today."
Compliance Checklist
- ☐ Caller ID displays accurate number
- ☐ Company name within 30 seconds
- ☐ Do Not Call opt-out offered
- ☐ Calling hours: 8 AM - 9 PM recipient's time
- ☐ National DNC Registry scrubbed within 31 days
FAQ
What are TCPA-compliant calling hours?
8:00 AM to 9:00 PM in the recipient's local time zone.
What are the penalties for TCPA violations?
$500 per call, up to $1,500 for willful violations.
