Leads.io is an international lead generation player. Founded in 1999 in the Netherlands, the company has established itself as a benchmark in the pay-per-lead model through its proprietary technology and transparent approach. Here is our analysis of this solution, its pricing, and available alternatives in 2026.
Leads.io Company Profile
| Name | Leads.io |
| Founded | 1999 (first website in 2000) |
| Founder / CEO | Tim Roemer |
| Headquarters | Netherlands |
| Model | CPL (Pay-per-lead) |
| Sectors | Multi-sector B2C and B2B |
| Countries | International |
History and Positioning
Leads.io was founded in 1999 by Tim Roemer, at a time when lead generation still relied on paper lists. The first website was launched in September 2000, with the goal of connecting businesses to customers via a pay-per-lead model.
Today, Leads.io has become a globally recognized tech-enabled lead generation agency. The company has formed a strategic partnership with Egeria, a Dutch investment fund present in the Netherlands, USA, and DACH region.
The executive team includes:
- Tim Roemer — CEO and founder
- Anzhelika Belova — CFO and COO
- Koen Verhoeff — Global Managing Director
- Sjoerd Knol — CIO
Solutions Offered
Pay-Per-Lead Model
Leads.io operates on a model where clients only pay for leads generated. No setup fees, no fixed monthly fees.
Proprietary Technology
The company relies on internally developed technology and proprietary media brands to generate qualified leads.
Multi-Channel Acquisition
Leads.io deploys campaigns across all digital channels:
- Meta (Facebook, Instagram)
- Google Ads
- TikTok
- Native Ads
Pricing
Leads.io operates on a CPL (pay-per-lead) model. Prices vary according to industry sector, qualification level, and desired volumes.
Strengths ✅
- 25+ years of experience (since 1999)
- Pay-per-lead model (no fixed fees)
- Proprietary technology
- International presence
- Partnership with Egeria (investor)
Lead Provider Comparison Table
| Provider | Founded | Headquarters | Model | Sectors |
|---|---|---|---|---|
| Yacla | - | France | CPL | Multi-sector B2C |
| Leads.io | 1999 | Netherlands | CPL | Multi-sector |
| Dolead | 2013 | Paris | CPL | Multi-sector |
| Hipto | 2016 | Boulogne-Billancourt | CPL | Insurance, Telecom, Energy |
| MVF Global | 2009 | London | CPL | Tech, SaaS, Multi-sector |
Leads.io Alternatives
Yacla
Yacla is a qualified B2C lead provider. Fixed pricing agreed upfront, exclusive leads delivered to your CRM.
Dolead
Dolead specializes in intent-based leads since 2013. Proprietary technologies and international presence (France, USA).
Hipto
Hipto is the French leader in lead generation with a 10-20% transformation rate. Present in France, Spain, and Italy.
MVF Global
MVF Global is an international player with 210+ media brands and 148 million monthly visitors.
Sources: Leads.io, Leads.io — About Us
