Hipto is the French leader in qualified lead generation. Founded in 2016 in Boulogne-Billancourt, the company has established itself as a benchmark in performance marketing through its proprietary technology and quality-focused approach. Here is our analysis of this solution, its pricing, and available alternatives in 2026.
Hipto Company Profile
| Name | Hipto (Hipto Group / WEEDEV SAS) |
| Founded | 2016 |
| Founders | Kilian Le Menestrel and Léo Hauet |
| Headquarters | Boulogne-Billancourt (Paris), France |
| Offices | Paris, Barcelona, Rome |
| Revenue | +€40 million |
| Team | 100+ employees |
| Model | CPL (Cost Per Lead) |
| Sectors | Insurance, Telecom, Energy, Housing, Personal services, Education, B2B |
| Countries | France, Spain, Italy |
History and Positioning
Hipto was founded in 2016 by Kilian Le Menestrel and Léo Hauet. The idea came from a simple observation: prospects are over-solicited and poor-quality leads generate frustration for both sales teams and consumers.
Kilian Le Menestrel, a former telesales agent who launched his insurance brokerage firm in 2011, knows the challenges of sales teams perfectly. This field experience shaped Hipto's DNA: producing ultra-qualified leads with a transformation rate of 10 to 20%.
In 2022, the company structured itself with support from FlyTheNest. Today, the Hipto Group comprises several entities:
- WEEDEV SAS — Lead generation platform
- WEEDEV Assurance — Insurance brokerage and intermediation
- Zone ADSL&Fibre — Telecom sales and distribution
The company now positions itself as the French leader in lead generation and aims to become the European leader in performance marketing.
Solutions Offered
Intent-Based Lead Generation
Hipto distinguishes itself through its focus on intent-based leads. Prospects fill out online forms themselves after expressing interest in a product or service. This method ensures genuine engagement.
Multi-Channel Acquisition
The company deploys campaigns across all digital channels:
- SEA — Google Ads, Bing Ads
- Social Ads — Facebook, Instagram, TikTok
- Native Ads — Integrated native advertising
- Snack content — Short, engaging videos
Client Support
Hipto goes beyond lead generation. The company offers:
- Training to optimize lead exploitation
- Call center audits
- Advice to improve conversion rates
Pricing
Hipto operates on a CPL (Cost Per Lead) model. Prices vary according to industry sector, qualification level, and desired volumes. The company does not publish its pricing grids.
Pros and Cons
Strengths ✅
- French leader in lead generation
- High transformation rate (10-20%)
- Focus on intent-based leads
- 100+ dedicated employees
- European presence (France, Spain, Italy)
- Comprehensive client support
Weaknesses ❌
- Non-displayed pricing (quote required)
Lead Provider Comparison Table
| Provider | Founded | Headquarters | Model | Sectors |
|---|---|---|---|---|
| Yacla | - | France | CPL | Multi-sector B2C |
| Hipto | 2016 | Boulogne-Billancourt | CPL | Insurance, Telecom, Energy, Housing |
| Dolead | 2013 | Paris | CPL | Multi-sector |
| Leads.io | - | International | CPL | Multi-sector |
| MVF Global | - | UK | CPL | Multi-sector |
Hipto Alternatives
Yacla
Yacla is a French qualified B2C lead provider. Fixed pricing agreed upfront, exclusive leads delivered to your CRM.
Dolead
Dolead specializes in intent-based leads since 2013. Proprietary technologies and international presence (France, USA).
Leads.io
Leads.io offers a pay-per-lead model with international presence and AI technology.
MVF Global
MVF Global is an international lead generation player with strong media presence.
Sources: Hipto.com, Hipto Press Release
