Dolead is a major player in intent-based lead generation in Europe. Founded in 2013 in Paris, the company has established itself as a benchmark in paid marketing and lead qualification through its proprietary technologies. Here is our analysis of this solution, its pricing, and available alternatives in 2026.
Dolead Company Profile
| Name | Dolead |
| Founded | 2013 |
| Founders | Guillaume Heintz (CEO), Arthur Saint Père, Hadrien Baradel |
| Headquarters | Paris (75009), France |
| Offices | Paris, Boston (USA) |
| Funding | €13 million |
| Model | CPL (Cost Per Lead) |
| Sectors | Multi-sector (Energy, Education, Insurance, Finance, Services) |
| Countries | France, USA, International (60% of revenue outside France) |
History and Positioning
Dolead was founded in 2013 in Paris by Guillaume Heintz, Arthur Saint Père, and Hadrien Baradel. The company has been active in intent-based lead generation since 2016.
Dolead's model stands in opposition to aggressive cold-calling practices. The company focuses on identifying people who express, through form completion, an interest or purchase intent for a product or service.
In 2021, Dolead reached profitability with growth five times higher than the market. The company now generates 60% of its revenue outside France, notably in the United States through its Boston office.
Solutions Offered
Intent-Based Lead Generation
Dolead offers differentiated paid marketing campaigns. The company operates at all stages of qualification:
- Ads — Campaign creation and management
- Landing Pages — Optimized landing pages
- CRM Integration — Direct connection to client systems
Acquisition Channels
Dolead masters all digital advertising channels:
- Google Ads
- Facebook Ads / Meta
- TikTok Ads
- Snapchat Ads
- Pinterest Ads
Proprietary Technologies
The company has developed internal tools enabling:
- High level of campaign automation
- Personalization at scale
- Over 1,000 ad creatives per month
- A datalake with 180+ sources for precise analysis
Pricing
Dolead operates on a CPL (Cost Per Lead) model. The price per lead can be adjusted based on quality measured in the client's CRM. Prices vary according to sector, qualification level, and volumes. The company does not publish its pricing grids.
Pros and Cons
Strengths ✅
- 10+ years of experience (since 2013)
- Advanced proprietary technologies
- International presence (France, USA)
- CRM quality-adjustable pricing
- Multi-channel (Google, Meta, TikTok, Snapchat, Pinterest)
- 60% of revenue outside France
Weaknesses ❌
- Non-displayed pricing (quote required)
Lead Provider Comparison Table
| Provider | Founded | Headquarters | Model | Sectors |
|---|---|---|---|---|
| Yacla | - | France | CPL | Multi-sector B2C |
| Dolead | 2013 | Paris | CPL | Multi-sector |
| Hipto | 2016 | Boulogne-Billancourt | CPL | Insurance, Telecom, Energy, Housing |
| Leads.io | - | International | CPL | Multi-sector |
| MVF Global | - | UK | CPL | Multi-sector |
Dolead Alternatives
Yacla
Yacla is a French qualified B2C lead provider. Fixed pricing agreed upfront, exclusive leads delivered to your CRM.
Hipto
Hipto is the French leader in lead generation with a 10-20% transformation rate. Present in France, Spain, and Italy.
Leads.io
Leads.io offers a pay-per-lead model with international presence and AI technology.
MVF Global
MVF Global is an international lead generation player with strong media presence.
Sources: Dolead.com, Finyear Interview
