How long should you let a number rest ?
The definitive guide to preserving your prospecting lines' reputation
THE PRESCRIPTION
PREVENTIVE REST
Standard rotation to maintain good reputation.
CURATIVE REST (SCORE 50-70)
The number is starting to get reported. Rest is mandatory.
INTENSIVE REST (SCORE 70+)
Number is burned. Long rest or replacement needed.
Rest protocols
1. 2/5 Rotation
2 days of rest every 5 days of use. The baseline protocol for moderate volumes.
2. 1/1 Rotation
1 day of use, 1 day of rest. For sensitive sectors with high volumes.
3. 1/2 Rotation
1 day of use, 2 days of rest. The recommended protocol for high-risk sectors.
4. Rotating pool
Numbers rotate automatically in a pool. Each number rests naturally thanks to rotation.
Rest based on usage intensity
Intensive
> 50 calls/day
Moderate
20-50 calls/day
Light
< 20 calls/day
Why rest works
Report decay
Anti-spam databases weight reports by age. An inactive number sees its score gradually decrease.
Community database forgetting
Apps like Truecaller give more weight to recent reports. Inactivity allows natural cleanup.
Carrier counter reset
Carriers analyze call volume over rolling windows. Rest resets the counters to zero.
The 4 rest mistakes
Rest too short
Putting a number back in service after only 2-3 days when its score is > 70 is useless. The score hasn't had time to drop.
No check before resumption
Resuming a number without checking its current score risks burning it permanently on the first day.
Rest without rotation
Resting a number without having a replacement number paralyzes sales activity.
Same volume after rest
Resuming with the same call volume that caused the report guarantees a quick relapse.
Weekly rotation schedule
| Line | S1 | S2 | S3 | S4 | S5 | S6 | S7 |
|---|---|---|---|---|---|---|---|
| Line A | ACTIVE | ACTIVE | REST | REST | ACTIVE | ACTIVE | REST |
| Line B | REST | ACTIVE | ACTIVE | REST | REST | ACTIVE | ACTIVE |
| Line C | ACTIVE | REST | REST | ACTIVE | ACTIVE | REST | REST |
| Line D | REST | REST | ACTIVE | ACTIVE | REST | REST | ACTIVE |
Each line is active 4 days and resting 3 days per week.
Rest vs. Replacement: the math
OPTION A: REST
- Cost of rest: €0 (number is paused)
- Duration: 2 to 8 weeks
- Recovery rate: 80% of numbers
- = FREE but slow
OPTION B: REPLACEMENT
- Cost: €2 to €20/month per new number
- Delay: immediate
- Risk: the new number may also be recycled
- = FAST but costly
Frequently asked questions
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